Conversion Rate Optimization (CRO)

• The average ecommerce industry conversion rate is 2.04%. The industry with the greatest average conversion rate is arts and crafts at 4.01%. (Growcode, 2020)
• Using videos on landing pages will increase conversions by 86%. (Wordstream, 2018)
• 90% of searchers haven’t made their mind up about a brand before starting their search. (Status Labs, 2018)
• Germany has the highest average conversion rate by country, followed by the U.S. (Growcode, 2020)

Ecommerce

• 84% of people will not make a purchase if they are dealing with an unsecured website. (Blue Corona, 2018)
• By 2021, global retail ecommerce sales will reach $4.5 trillion. (Shopify Plus, 2018)
• Referrals — defined as traffic driven from external sites that link to your online store — are the greatest source of ecommerce conversion. (Growcode, 2020)
• B2B ecommerce sales are expected to outgrow B2C ecommerce sales by 2020. (Ecommerce Platforms, 2018)

Local SEO

• The percentage of searches with the SERP element Local increased from 2016 to 2019 from 15% to 39%. (Jumpshot, 2019)
• 82 percent of smartphone shoppers conduct ‘near me’ searches. (Search Engine Land, 2018)
• There has been a 900% increase in searches that contain “___ near me today/tonight” over the last two years. (Think with Google, 2018)
• Local searches lead 50% of mobile users to visit stores within one day. (Google, 2018) 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Junto, 2019)

Mobile Search

• Google drives 96% of mobile search traffic. (Jody Nimetz Co., 2018)
• More than 46% of Americans will check their smartphones before getting out of bed. (Tech Times, 2017)
• Over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone. (Google, 2018)
• 78% of location-based mobile searches result in an offline purchase. (Junto, 2019)
• 86% of people look up the location of a business on Google Maps. (Junto, 2019)

Organic Search

• Google is responsible for 94% of total organic traffic. (Web Presence Solutions, 2017)
• It’s possible to increase the number of monthly organic search views of old blog posts that have been optimized by an average of 106%. (HubSpot, 2018)
• 50% of search queries are four words or longer. (IMPACT, 2019) 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2018)
• 70-80% of search engine users are only focusing on the organic results. (MarTech, 2018)
• Video content is 50 times more likely to drive organic search results than plain text. (Omnicore, 2018)
• Organic SERP clickthrough rates are higher for long-tail keywords (three to four words) than generic keywords (one to two words) by between 3 to 5%. (Smart Insights, 2018)
• Organic SEO is about 5.66 times better than paid search ads. (New Media Campaigns, 2018)
• Including a video in a post increases organic traffic from search results by 157%. (Search Engine People, 2017)
• Organic SERP clickthrough rates are higher for branded keywords than non-branded keywords. (Smart Insights, 2018)

Voice Search

• 65% of 25-49 year old’s speak to their voice-enabled devices at least once a day. (PWC, 2019)
• Voice is expected to be a $40 billion channel by 2022. (OC&C Strategy Consultants, 2019)
• Smart speaker shipments grew nearly 200% YOY in Q3 2018 globally. (Strategy Analytics, 2018)
• By 2020, 50% of all online searches will be voice searches. (Wordstream, 2018)
• As of January 2018, there were about 1 billion voice searches per month. (Wordstream, 2018)
• Two-thirds of people who use digital voice assistants, such as Amazon Echo or Google Home, use their smartphones less often. (CNBC, 2018)